Travis, Daryl. <br/><br/>
Emotional branding :  how successful brands gain the irrational edge / 
Daryl Travis.  
 - Roseville, Calif. :   Crown Business,   2000. 
 - xiii, 306 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>076152911X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business names--Psychological aspects.