TY  - BOOK
AU  - Travis,Daryl
TI  - Emotional branding: how successful brands gain the irrational edge 
SN  - 076152911X
PY  - 2000///
CY  - Roseville, Calif. : 
PB  - Crown Business, 
KW  - Business names
KW  - Psychological aspects.
N1  - Includes bibliographical references and indexes.
ER  -