Gobe, Marc. <br/><br/>
Emotional branding :  the new paradigm for connecting brands to people / 
Marc Gobe.  
 - New York :   Allworth Press,   2001. 
 - xxxii, 319 pages :   illustrations ;   24 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>1581150784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Consumer's preferences. <br/>Motivation research (Marketing).