TY  - BOOK
AU  - Gobe,Marc
TI  - Emotional branding: the new paradigm for connecting brands to people 
SN  - 1581150784
PY  - 2001///
CY  - New York : 
PB  - Allworth Press, 
KW  - Branding (Marketing)
KW  - Consumer's preferences.
KW  - Motivation research (Marketing).
N1  - Includes bibliographical references and indexes.
ER  -