TY  - BOOK
AU  - Smith,Jeanette
TI  - Entrepreneur magazine : guide to integrated marketing
SN  - 0471124397
U1  - HF/5826.5 
PY  - 1996///
CY  - New York
PB  - John Wiley & Sons
KW  - Advertising media planning -- Handbooks, manuals, etc.
KW  - Direct marketing -- Handbooks, manuals, etc.
N1  - Includes bibliographical references
ER  -