Majaro, Simon. <br/><br/>
The essence of marketing/ 
Simon Majaro. 
 - New York :  Prentice Hall,  1993. 
 - xi, 266 pages :  illustrations, charts ;  23 cm. 
 - The essence of management series. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>013285354X 9780132853545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.