Chisnall, Peter M. <br/><br/>
The essence of marketing research/ 
Peter M. Chisnall. 
 - New York :  Prentic Hall,  1991. 
 - viii, 211 pages :  illustrations ;  23 cm. 
 - The essence of management series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132848295 9780132848299 
<br/><br/><label>Subjects--Geographic Terms: </label><br/>Marketing research.