Still, Richard Ralph,   1921- <br/><br/>
Essentials of marketing / 
Richard R. Still and Edward W. Cundiff.  
 - 3rd edition 
 - Englewood Cliff, NJ. :   Prentice-Hall,   1986. 
 - viii, 216 pages :   illustrations, charts ;   23 cm.  
<br/><br/>Includes bibliographical references and indexes.  
<br/><br/><label>ISBN: </label>0132864444  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.