TY  - BOOK
AU  - Still,Richard Ralph
AU  - Cundiff,Edward W.
TI  - Essentials of marketing
SN  - 0132864444 
PY  - 1986///
CY  - Englewood Cliff, NJ. : 
PB  - Prentice-Hall, 
KW  - Marketing.
N1  - Includes bibliographical references and indexes.
ER  -