TY  - BOOK
AU  - Urban,Glen L.
AU  - Dholakia,Nikhilesh
AU  - Hauser,John R.
TI  - Essentials of new product management
SN  - 013286584X 
PY  - 1987///
CY  - Englewood Cliffs, N.J. : 
PB  - Prentice-Hall, 
KW  - New products
KW  - Management.
N1  - Includes bibliographical references and indexes.
ER  -