TY  - BOOK
AU  - Wilson,Richard M.S.
TI  - Financial dimensions of marketing : a source book vol.2
SN  - 0333257413
U1  - HF/5415.125 
PY  - 1981///
CY  - London
PB  - MacMillan Press Ltd.
KW  - Marketing -- decision making.
KW  - Marketing -- finance.
ER  -