Ailloni-Charas, Dan.

Promotion : a guide to effective promotional planning, strategies, and executions [Books]. Dan Ailloni-Charas. - New York Wiley 1984 - Pages: 281

Abstracts 'A Ronald Press publication.' Abstracts 'A Ronald Press publication.' Includes bibliographies and indexes.

0471080608 0.00

83006017


Sales promotion.

HF/5438.5 / AIL