TY  - BOOK
AU  - Ailloni-Charas,Dan
TI  - Promotion : a guide to effective promotional planning, strategies, and executions
SN  - 0471080608
U1  - HF/5438.5 
PY  - 1984///
CY  - New York
PB  - Wiley
KW  - Sales promotion.
N1  - Abstracts 'A Ronald Press publication.' Abstracts 'A Ronald Press publication.' Includes bibliographies and indexes
ER  -