Fill, Chris <br/><br/>
Marketing communications :  engagement, strategies and practice /  
Chris Fill 
 - 4th edition. 
 - Harlow, England :  Prentice Hall Financial Times,   2005 
 - xxxiii, 911 pages :  illustrations color ;  29 cm. 
<br/><br/> Includes 1 student access kit at barcode no: 830078  Supplementary item no: s009 
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>0273687727 9780273687726 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coomunication in marketing.<br/>Marketing channels.<br/>Sales promotion.