TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications
PY  - 2005///
CY  - England
PB  - Pearson Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes 1 main book at barcode no: 830077; Student access kit for online materials that accompany: marketing communications 3rd ed.
ER  -