Blythe, Jim., <br/><br/>
Principles and practice of marketing / 
Jim Blythe 
 - 2nd edition 
 - London :   SOUTH-WESTERN CENGAGE Learning,  2009. 
 - xxi, 744 pages :   illustrations ;   28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781408011478  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing