Lovelock, Christopher <br/><br/>
Services marketing in Asia :  managing people, technology and strategy / 
Christopher Lovelock, Jochen Wirtz, Hean Tat Keh, Xiongwen Lu. 
 - 2nd edition 
 - Singapore :  Prentice Hall,   2005. 
 - xxiv, 696 pages :   illustrations, photographs (some col.) ;   26 cm.  
<br/><br/>Includes bibliographical references and index.  
<br/><br/><label>ISBN: </label>9780131275379 0131275372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Professions--Marketing. --Asia<br/>Service industries--Marketing. --Asia