TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
AU  - Keh,Hean Tat
AU  - Xiongwen Lu
TI  - Services marketing in Asia: managing people, technology and strategy 
SN  - 9780131275379
PY  - 2005///
CY  - Singapore
PB  - Prentice Hall, 
KW  - Professions
KW  - Asia
KW  - Marketing.
KW  - Service industries
N1  - Includes bibliographical references and index.
ER  -