TY - BOOK AU - Ulrich,Karl T. AU - Eppinger, Steven D. TI - Product design and development/ SN - 9780078029066 PY - 2016/// CY - New York PB - McGrawHill KW - New products KW - Decision making KW - Methodology KW - Case studies KW - Product design KW - Cost effectiveness KW - Production engineering KW - Industrial models (Product design) KW - Engineering design KW - Design methods KW - Product development N1 - Includes bibliographical references and index; Includes bibliographical references and index N2 - Integrates product design methods, development processes, and cross-functional collaboration; includes examples, case studies, and design methodologies guiding concept development to production. ER -