Gains, Neil. <br/><br/>
Brand essense :  using sense, symbol and story to design brand identity / 
Neil Gains. 
 - London ;   Phildelphia :   Kogan Page Limited,   2014. 
 - ix, 218 pages :   illustrations ;   24 cm. 
<br/><br/>Includes bibliographical references (p. 205-211) and index. 
<br/><br/><label>ISBN: </label>9780749470012 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Corporate image.<br/>Logos(Symbols)