TY  - BOOK
AU  - Gains,Neil
TI  - Brand essense: using sense, symbol and story to design brand identity 
SN  - 9780749470012
PY  - 2014///
CY  - London ; , Phildelphia : 
PB  - Kogan Page Limited, 
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Corporate image
KW  - Logos(Symbols)
N1  - Includes bibliographical references (p. 205-211) and index
ER  -