Vinjamuri, David <br/><br/>
Accidental Branding :  How ordinary people build extraordinary brands / 
David Vinjamuri. 
 - Hoboken, N.J. :   John Wiley & Sons, Inc.,   2008. 
 - xii, 212 pages ;   24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470165065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--United States--Case studies.<br/>Branding (Marketing)--United States--Case studies.<br/>Businesspeople--United States--Biography.<br/>Serendipity--United States--Case studies.