TY  - BOOK
AU  - Vinjamuri,David
TI  - Accidental Branding: How ordinary people build extraordinary brands 
SN  - 9780470165065
PY  - 2008///
CY  - Hoboken, N.J. : 
PB  - John Wiley & Sons, Inc., 
KW  - Branding (Marketing)
KW  - United States
KW  - Case studies
KW  - Businesspeople
KW  - Biography
KW  - Serendipity
N1  - Includes bibliographical references and index
ER  -