Keller, Kevin Lane,   1956- <br/><br/>
Strategic brand management :  building, measuring, and managing brand equity / 
Kevin Lane Keller. 
 - 4th edition 
 - Boston :   Pearson,   2013. 
 - xxviii, 562 pages :   color illustrations ;   29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132664257  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.