Corporate social responsibility : doing the most good for your company and your cause /
Philip Kotler and Nancy Lee.
- Hoboken, N.J. : Wiley, 2005.
- x, 307 pages : illustrations ; 24 cm.
Published simultaneously in Canada.
Includes bibliographical references (p. 277-295) and index.
9780471476115
Corporate image. Corporations--Charitable contributions. Social marketing. Social responsibility of business.