TY  - BOOK
AU  - Kotler,Philip
AU  - Lee,Nancy
TI  - Corporate social responsibility: doing the most good for your company and your cause 
SN  - 9780471476115
PY  - 2005///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Corporate image
KW  - Corporations
KW  - Charitable contributions
KW  - Social marketing
KW  - Social responsibility of business
N1  - Published simultaneously in Canada; Includes bibliographical references (p. 277-295) and index
ER  -