TY  - BOOK
AU  - Weeden,Curt
TI  - Smart Giving Is Good Business: How Corporate Philanthropy Can Benefit Your Company and Society 
SN  - 0470873639
PY  - 2011///
CY  - San Francisco, CA
PB  - Jossey-Bass
KW  - Corporations
KW  - Charitable contributions
KW  - United States
KW  - Investments
KW  - Social aspects
KW  - Social responsibility of business
N1  - Includes bibliographical references and indexes
N2  - "Answers to the 12 most common and critical questions about corporate giving In this groundbreaking resource, Weeden shows how to strategically plan, manage and evaluate corporate contributions. Questions include: Why Should We Give?; How Much?; Who Decides?; Does a Company Need a Foundation?; How to Give Products or Services?; How Do We Know What Works? The book covers a wide range of topics including: The case for conditional corporate philanthropy; increasing stewardship to give more; assigning responsibility for signature programs; how CEOs leverage contributions programs for maximum benefit; effectively staffing corporate contributions programs; the pros and cons of corporate foundations; and more. Offers benchmarks for determining if a business has a meaningful philanthropic program that fosters constructive corporate citizenship Reveals how an effective philanthropic program and commitment can be incorporated in any organization Contains a comprehensive review of the information corporations need to make informed decisions about giving The author offers a prescription for linking businesses with causes and the nonprofits addressing critical issues in a way that will preserve or restore services and activities essential to our quality of life"--
UR  - http://catdir.loc.gov/catdir/enhancements/fy1106/2010048705-b.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1106/2010048705-d.html
UR  - http://catdir.loc.gov/catdir/enhancements/fy1106/2010048705-t.html
ER  -