Hawthorne, Fran. <br/><br/>
Ethical chic :  the inside story of the companies we think we love / 
Fran Hawthorne. 
 - Boston :  Beacon Press,  2012. 
 - xxvi, 181 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 171-181). 
<br/><br/>Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality. 
<br/><br/><label>ISBN: </label>0807000949 (alk. paper) 9780807000946 (alk. paper) 
<br/><br/><label>LCCN: </label>2011048739 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand loyalty--United States--Case studies.<br/>Business ethics--United States--Case studies.<br/>Corporate image--United States--Case studies.<br/>Corporations--Moral and ethical aspects--United States--Case studies.<br/>Social responsibility of business--United States--Case studies.