Ethical chic : the inside story of the companies we think we love - Hawthorne, Fran. (Boston : Beacon Press, 2012)
Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.
Includes bibliographical references (p. 171-181).
Keywords: Brand loyalty -- United States -- Case studies; Business ethics -- United States -- Case studies; Corporate image -- United States -- Case studies; Corporations -- Moral and ethical aspects -- United States -- Case studies; Social responsibility of business -- United States -- Case studies