TY  - BOOK
AU  - Hawthorne,Fran
TI  - Ethical chic: the inside story of the companies we think we love 
SN  - 0807000949 (alk. paper)
PY  - 2012///
CY  - Boston
PB  - Beacon Press
KW  - Brand loyalty
KW  - United States
KW  - Case studies
KW  - Business ethics
KW  - Corporate image
KW  - Corporations
KW  - Moral and ethical aspects
KW  - Social responsibility of business
N1  - Includes bibliographical references (p. 171-181); Introduction: the image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality
ER  -