Siegel, Eric <br/><br/>
Predictive analytics :  the power to predict who will click, buy, lie, or die / 
Eric Siegel. 
 - John Wiley & Sons, inc. :  Hoboken, New Jersy,   2016. 
 - 332 pages :  illustrations ;   23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781119145677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Economic forecasting<br/>Human behavior<br/>Prediction (Psychology)<br/>Social prediction.<br/>Social sciences--Forecasting.