TY  - BOOK
AU  - Siegel,Eric
TI  - Predictive analytics: the power to predict who will click, buy, lie, or die 
SN  - 9781119145677
PY  - 2016///
CY  - John Wiley & Sons, inc.
PB  - Hoboken, New Jersy, 
KW  - Economic forecasting
KW  - Human behavior
KW  - Prediction (Psychology)
KW  - Social prediction
KW  - Social sciences
KW  - Forecasting
N1  - Includes index
ER  -