Burns, Alvin C., <br/><br/>
Marketing research / 
Alvin C. Burns, Ronald F. Bush 
 - 5th edition 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,   2006. 
 - xxx, 665 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780131477322 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.