TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 9780131477322
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall, 
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -