McDaniel, Carl. <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb and Joseph F. Hair, Jr. 
 - 11th ed, International.  
 - Australia :   South-Western, Cengagae Learning,   2011 
 - xxv, 777p. :   ill. (some col)., maps ;   28cm. 
<br/><br/> Includes index.  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management.<br/>Marketing.