TY  - BOOK
AU  - McDaniel,Carl
AU  - Hair, Joseph F. Jr. 
AU  - Lamb, Charles W. 
TI  - Introduction to marketing
PY  - 2011///
CY  - Australia : 
PB  - South-Western, Cengagae Learning, 
KW  - Business and Management
KW  - Marketing
N1  - Includes index.
ER  -