O'Guinn, Thomas C.,  <br/><br/>
Advertising and integrated brand promotion / 
 Advertising & integrated brand promotion 
Thomas Clayton O'Guinn (Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison), Chris T. Allen (Arthur Beerman Professor of Marketing, University of Cincinnati), Angeline Close Scheinbaum (Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations), Richard J. Semenik (Professor Emeritus of Marketing, Montana State University). 
 - 8th edition. 
 - Australia ;   Boston, MA, USA :   Cengage,   2019 
 - xxiii, 425 pages :   color illustrations ;   28 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>dvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion. 
<br/><br/><label>ISBN: </label>9781337110211 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Advertising.