TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Scheinbaum,Angeline Close
AU  - Semenik,Richard J.
TI  - Advertising and integrated brand promotion
SN  - 9781337110211
PY  - 2019///
CY  - Australia ; , Boston, MA, USA : 
PB  - Cengage, 
KW  - Advertising media planning
KW  - Advertising
N1  - Includes bibliographical references and index; dvertising and integretrated brand promotion in business and society -- Analyzing the environment for advertising and integrated brand promotion -- The creative process -- The media process -- Integrated brand promotion
ER  -