McDaniel <br/><br/>
Introduction to marketing/ 
Carl Mcdaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - Australia :  South-Western, Cengage learning,   c 2012 
 - xxv, 777 p. :  ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>9780538754873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.