Czinkota, Michael R., <br/><br/>
International marketing / 
Michael R. Czinkota, IIkka A. Ronkainen. 
 - 10th edition 
 - USA :  South-Western, Cengage learning,  2013. 
 - xxxv, 677 pages :  illustrations ;  2013. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781133627517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business interprises.