Kotler, Philip., <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 15th edition 
 - India :   Pearson,   2016. 
 - xxvi, 756 pages :   illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9789332557185 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.