Kumar, V. <br/><br/>
Customer relationship management :  concept, strategy, and tools/ 
V. Kumar, Werner Reinartz 
 - Second edition 
 - Heidelberg, New York : Springer,   2012 
 - xxxiii, 378 p. :  ill. ;   26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9783642201301 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.