Hoyer, Wayne D.,
Consumer behavior /
Wayne D. Hoyer, University of Texas, Austin, Deborah J. MacInnis, University of Southern California, Rik Pieters, Tilburg University.
- 7th edition.
- ©2013 Australia ; United States : Cengage Learning, [2018].
- xviii, 525 pages color illustrations ; 28 cm.
Includes bibliographical references and indexes.
9781305507272
Consumer behavior.