Babin, Barry J. <br/><br/>
Essentials of marketing research/ 
Barry J. Babin, William G. Zikmund 
 - 6th edition 
 - Boston, MA :  Cengage Learning,  2016. 
 - xvi, 494 pages :  color illustrations, charts, photographs, portraits ;  28 cm. + 1 Supplementary item 
<br/><br/> Includes index   Supplementary items no.s071 c. 1 [barcode no: 829742] and s072 c. 2 [barcode no: 829743] 
<br/><br/><label>ISBN: </label>9781305263475 1305263472 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies.<br/>Marketing research.