TY - BOOK AU - Babin,Barry J. AU - Zikmund,William G. TI - Essentials of marketing research SN - 9781305263475 PY - 2016/// CY - Boston, MA PB - Cengage Learning KW - Marketing research KW - Case studies N1 - Includes index; Supplementary items no.s071 c. 1 [barcode no: 829742] and s072 c. 2 [barcode no: 829743] ER -