TY - BOOK AU - Samara,Timothy ED - Universiti Teknologi Brunei TI - Design elements: a visual communication manual : understanding the rules and knowing when to break them SN - 9781631598722 PY - 2020/// CY - Usa PB - Quarto publishing group usa Inc KW - Graphic design (Typography) KW - Layout (Printing) KW - Visual communication N1 - Includes index N2 - This book covers everything from working with grids, colour application, typography, and imagery to how to finally put it all together. Features include: The ultimate primer on graphic designs basic visual toolkit-dot, line, plane, texture, space and contrast and how these basics underpin all successful layouts, An in-depth look at colour from its optical qualities and its effect on type to its potential for communication concepts and emotions. One of the most thorough compilations of typography concepts to be found including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image. An extensive overview of imagery the endless possibilities of medium, depiction, abstraction, stylisation, and how these all communicate effectively ER -