Fisk, Raymond P. <br/><br/>
Services marketing :  an interactive approach / 
Raymond P. Fisk, Stephen J. Grove ; [edited by] Joby John. 
 - 4th Ed. 
 - Mason, OH :  Cengage,  2013. 
 - p. cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9781285057132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --Management.