Jin, Dal Yong,  1964- <br/><br/>
Understanding Korean webtoon culture :  transmedia storytelling, digital platforms, and genres / 
Dal Yong Jin. 
 - Cambridge, Massachusetts :  Harvard University Asia Center,   2023. 
 - xiii, 230 pages :  color illustrations ;  23 cm. 
 - Harvard East Asian monographs ;  459 .
<br/><br/>Includes bibliographical references (pages 201-222) and index. 
<br/><br/>Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives 
<br/><br/> "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"-- 
<br/><br/><label>ISBN: </label>9780674291317 (hardback) 9780674291324 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Webcomics--Korea (South)<br/>Digital storytelling--Korea (South)<br/>Digital media--Korea (South)<br/>Civilization, Western--Korean influences.<br/>Technology--Social aspects--Korea (South)