TY  - BOOK
AU  - Jin,Dal Yong
TI  - Understanding Korean webtoon culture: transmedia storytelling, digital platforms, and genres 
T2  - Harvard East Asian monographs
SN  - 9780674291317 (hardback)
PY  - 2023///
CY  - Cambridge, Massachusetts
PB  - Harvard University Asia Center, 
KW  - Webcomics
KW  - Korea (South)
KW  - Digital storytelling
KW  - Digital media
KW  - Civilization, Western
KW  - Korean influences
KW  - Technology
KW  - Social aspects
N1  - Includes bibliographical references (pages 201-222) and index; Evolution of Webtoons in the Digital Platform Era -- Platformization of Korean Webtoons -- Webtoon's Digital Sphere: Snack Culture and Binge-Reading -- Transmedia Storytelling of Webtoons in Big-Screen Culture -- Webtoons' Transnational Transmediality -- Sociocultural Perspectives on Webtoonists -- Webtoons' New Perspectives
N2  - "The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling-the flow of a story from the original text to various other media platforms-and the convergence of cultural content and digital technologies. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and illuminates snack culture and binge-reading as new forms of digital culture that webtoon platforms capitalize on to capture shifting cultural consumption"-Provided by publisher"--
ER  -