TY  - BOOK
AU  - Holtzhausen,Derina
AU  - Ansgar Zerfass
TI  - The Routledge Handbook of Strategic Communication
T2  -  Routledge Handbooks
SN  - 9780415530019
PY  - 2015///
CY  - New York
PB  - Routledge
KW  -  Business communication
KW  - Communication in organizations
KW  - Misinformation
KW  - Communication in management
N2  - The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the parts of the volume cover: • Conceptual foundations, • Institutional and organizational dimensions,• Implementing strategic communication, and• Domains of practice An international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience
UR  - https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=909681&site=ehost-live
ER  -